The Feeling Code™

The Feeling Code™ is a complete healing system, consisting of a collection of powerful tools, techniques and frameworks that are designed to empower people by training them in how to be self-sufficient in working with their own emotions, beliefs, stories and deep mindset.

As when setting out to achieve any outcome, it's super important to accurately understand the problem you are trying to solve. Without that understanding it's very easy to head in the wrong direction and use the wrong tools for the job. At it's best this can be totally ineffective, at worst, it can create more problems and actually make things worse.

We have a different perspective to the mainstream of what it takes to truly heal emotionally and mentally, and have assembled a unique set of tools that are aimed at solving that problem as we view it.

The Problem

So the difference in the perspective I mentioned is that most people view what holds them back as a mindset problem, or a problem in the way they think, where as we look much lower level and look to the feeling system.

The way we see it is that the thoughts that appear to be driving the unwanted behaviors are themselves driven by the feeling system, specifically, by unresolved emotional trauma. Then as we try to make sense of whatever is showing up in our World, we create our belief systems and stories inline with our experience of that World. We then look for the evidence to back up the beliefs and stories which all combines to form our identity, the identity which we eventuality physically embody and it ends up being our way of being.

This then appears to be who we are and we learn to live within the limitations of our own particular version of the World, our personal cage if you will. A cage that we can't see, smell or touch as it's hidden deep in our unconcious programming.

The thing is, we may not be able to see the cage, but we can usually notice the limiting effects of it. I think we all get a sense that we are held back in some way, we just don't know what to do to set ourselves free. This has been our obsession over the last decade, and was the driver behind us creating this healing system.

How the problem gets installed
  • Trauma is introduced into the system when we experience overwhelming experiences in life. Unless this trauma is resolved, we store it and it starts to alter the way we feel and think.
  • This trauma over-sensitises the amygdala and has us living in our emotional brain and often not feeling emotionally safe.
  • We then tend to seek ways to numb out and avoid that unsafe feeling.
  • Now we make all kinds of stories and beliefs up in line with how our distorted perception of the World is showing up.

So, we talk about the amygdala being over sensitised, which is more commonly known as the Amygdala Hijack

The Amygdala Hijack
The Amygdala hijack explains perfectly the problem we are up against when we get emotionally triggered.

Amygdala hijack is a term coined by Daniel Goleman in his 1996 book Emotional Intelligence: Why It Can Matter More Than IQ. Drawing on the work of Joseph E. LeDoux, Goleman uses the term to describe emotional responses from people which are immediate and overwhelming, and out of measure with the actual stimulus because it has triggered a much more significant emotional threat.

The layman's version
Information streams in through our sensory systems then passes up the spinal cord. It then filters through the amygdala in the limbic system, and the amygdala is always asking this question....

Am I safe?

If everything feels familiar and good, then the limbic system passes the information through into the cortex, the thinking brain, and everything is fine.


If the amygdala senses that something isn't safe, it stops the information flowing to the cortex and mobilises the fight, flight or freeze circuitry in the nervous system.

We now feel anxious, angry, scared, stressed or some other horrible feeling. Along with this, we now have an impaired ability to think rationally or access our higher cognitive functions such as descision making, reasoning, planning and inhibition.

At best this takes away our ability to deal with the situation powerful, and at worst can end up is us doing all kind of things that we didn't mean to do, and later regret.

The brain scientist version
The output of sense organs is first received by the thalamus. Part of the thalamus' stimuli goes directly to the amygdala or "emotional/irrational brain", while other parts are sent to the neocortex or "thinking/rational brain". If the amygdala perceives a match to the stimulus, i.e., if the record of experiences in the hippocampus tells the amygdala that it is a fight, flight or freeze situation, then the amygdala triggers the HPA (hypothalmic-pituitary-adrenal) axis and hijacks the rational brain. This emotional brain activity processes information milliseconds earlier than the rational brain, so in case of a match, the amygdala acts before any possible direction from the neocortex can be received. If, however, the amygdala does not find any match to the stimulus received with its recorded threatening situations, then it acts according to the directions received from the neocortex. When the amygdala perceives a threat, it can lead that person to react irrationally and destructively.

Goleman states that emotions "make us pay attention right now—this is urgent—and gives us an immediate action plan without having to think twice. The emotional component evolved very early: Do I eat it, or does it eat me?" The emotional response "can take over the rest of the brain in a millisecond if threatened." An amygdala hijack exhibits three signs: strong emotional reaction, sudden onset, and post-episode realization if the reaction was inappropriate.

Quoted from Wikipedia

The Solution

The solution is a combination of 3 main tools. The emotional release system, the hierachy of needs and the I am framework. When used in conjunction, they form a simple, yet powerful healing system.

The Emotional Release System
These techniques are at the core of our who healing system. They allow you to fully resolve any traumatic, emotional pain from past or present.

The basis of the emotional release system is training you to feel safe whilst you do the exact opposite to what you are deeply wired to do, which is to move away from pain.

As a child when we are growing up and exploring the World, we soon learn that when something hurts, we move away from it. So when we burn ourself, cut ourself, trap our fingers, fall off our bike, or cause ourself pain in some other way, we quickly learn statergies to avoid doing such things.

We then start developing emotionally we then use the exact same stratgery. When something hurts we move away from it. The thing is, when it comes to the emotional realm, we need to complete the feeling level aspect of the experience, otherwise we take it in and store it in our emotional system. It's that exact process that over-sensitises the Aydgala and causes all the problems.

So what we train you to do, is to SAFELY go into your emotional/feeling system and complete the incomplete, feeling level experiences. That way you truly let them go and in the process de-sensitise the Amygdala, stop the war within, and replace it with peace and gain freedom from disepowering thoughts.

Human Needs Alignment
We've taken the classic - Maslow's hierarchy of needs and re-purposed it as an incredible healing framework.

We found when working with 100's of people over the years that us humans are prone to working on the exciting things in life, like: chasing our dreams, achieving goals, creating our dream business, increasing our income. Now these things are really cool things to aim for, but the foundations need to be in place first, or you tend to come toppling down at times.

So what do I mean by foundations? Well if you look at the diagram above, everything I just spoke about falls in the top section of fulfillment. Now that is great, but that fulfillment needs all the levels below it to be sound so that it is fully supported. If it is not fully supported then you run the risk of crashing emotionally and not being able to take the actions required to achieve your goal.

This is why we created a unique framework that starts from the bottom level and works up, making sure the needs of each level is fully met and strong. That way it fully supports the level above. Once we've done that for the entire structure, you are then left with a rock solid base to build whatever your heart desires, and usually way more than you can imagine from where you are now

Rewriting beliefs, meanings and stories with the "I AM" framework
This is one of our frameworks that allows us to shift belief systems quickly and without having to know what created the belief in the first place.

I AM are two of the most powerful words, for what you put after them shapes your reality.

For you to create a new personal reality it’s key to align with your I am’s through feeling the I am not just thinking and saying it, all be it that works to a certain degree, when you feel it fully life starts responding to your I am’s.

For example if you say I am healthy listen to your bodies response does he/she contract or expand ? Do you feel unhealthy ? Do you feel guilt or shame? Or do you feel elevated with joy?

Our bodies are so intelligent the more we listen, feel fully and connect with the I am the freer we are to experience the life on a whole new level.

The Results

We love to talk about what we do, as we know just understanding how things work can be powerful in itself. However, we also feel it is useful for you to hear about it from some of the incredible people we’ve worked with. That way, you can hear first hand experiences, from real people, who were dealing with real challenges and situations.

Video Testimonials
Emma Oko
Emma struggled with a phobia around money and opening her mail.
David Garforth
David struggled with anxiety, depression and anger problems for most of his life following childhood trauma.